Review Paper Essay Example | Topics and Well Written Essays - 750 words - 1

Review Paper - Essay Example Based on image representation, the P’Zolo should have been comparable to a submarine sandwich, with a pizza innovation. Upon arrival, the P’Zolo was considerably different than what was advertised. It arrived in a cardboard box, which was saturated with grease to the degree that the drainage was visible on the bottom of the delivery box. Over-cooked until it was dark brown and maintaining several thick slits on the top, which was not advertised in promotional photographs, the product allowed for seepage of interior contents during the consumption process. Having been an aficionado of Pizza Hut for nearly a decade, with a preference for the company’s quality ingredients in its many pizza products, the reviewer was flabbergasted by what arrived in delivery. Upon close examination, the product was approximately between five and six inches long, in a rather misshapen, oblong pizza wrap that looked as though it had been assembled by a half-blind six year old in elementary art class. The P’Zolo maintains zero ability to meet the emotional satisfaction needs of the consumer with its gro ss promotional misrepresentation and should be immediately removed from the Pizza Hut menu for its bland and unfulfilling contents. After taking the first bite of the product, it became perfectly clear that the volume of stuffing inside the product failed to meet promotional expectations. Despite its larger-than-average size compared to competing frozen pizza wraps, the P’Zolo was outperformed by many low-cost competition commonly found in the local grocery store. In the first bite, the runny cheese began pouring down the reviewer’s arm, requiring a significant volume of clean-up during the consumption process. Production problems during the cooking process had caused the water content in the sauce to separate from the corn syrup, providing a complicated and disappointing eating experience. The entire product was consumed in five large mouthfuls, in a mad rush to

Persuasive Essay, the Player, All Realities Are Fictitious Essay Example for Free

Persuasive Essay, the Player, All Realities Are Fictitious Essay Our world consists of many realties. Two being commercial, and the other, artistic. A commercial reality is one of indulgence, and pleasure, always aiming to suit those who yearn for it. Artistic reality however, is open to interpretation. This means there are many possible outcomes. One could be saddened or depressed by the reality, and others, joyful. It is because of this uncertainty in artistic realities that the film industry, as well as many other industries, have taken it upon themselves to glorify the truth. It is because of the clashing of these two realities, that reality as a whole becomes difficult to interpret. The statement that every reality is fictitious, is rather bold however. Although in numbers, there are a few people who hold very strong moral and have a sense of quality in what they do. The Hollywood film industry is entirely commercial. Offering little or no interest in writers work that consists of depth, moral and truth. This reality consumes those considered as naive to the industry. Commercial realities are realities that are created by people who want to escape their own and subconsciously create a reality that is deemed impossible in the â€Å"real† world. Commercial realities are attractive to most, because you can experience something otherwise unimaginable. It is us, the audience of massive Hollywood productions, that show true appreciation of films made by producers who show no other interest than creating fictional nonsense and profiting from us . The film making industry is created by artificial characters living paranormal lives that we aspire to have. However, who can jump from a 4 story building and land on the ground with no injury? Who can be stabbed and instantly heeled by only a bandage and continue battling the world with heroic attributes and a vision to sustain â€Å"humanity as we know it† Commercial realities are fictitious, and it leaves us dreaming of a better life, and fantasizing over it. Many of our youth are involved in lives that are run by action, violence, recklessness and stupidity. A contrasting reality to those of commercial is that of artistic. This reality has deeper meaning to it, and value. Artistic reality may be generally defined as the attempt to represent subject matter truthfully, without artificiality and avoiding artistic conventions, implausible, exotic and supernatural elements. Artistic reality is better known as ‘realism. ’ Realism revolted against the exotic subject matter and exaggerated emotionalism and drama of the Romantic Movement. Instead it sought to portray real and typical contemporary people and situations with truth and accuracy, and not avoiding unpleasant or sordid aspects of life. Artistic realities often reject changes wrought by Commercial Revolutions. Artistic realities reveal the truth, which means they may emphasize the ugly or sordid. Artists use their work as a form of expressionism, which is open to interpretation. They see true value in their oeuvre, as they see ordinary, everyday subjects as the depiction of naturalism. Many people attempt to depict things accurately, from either a visual, social or emotional perspective. Theatre Realism shares many stylistic choices with naturalism, including a focus on every day (middle-class) drama, colloquial speech, and mundane settings. Realism rejects imaginative idealization in favour of a close observation of outward appearances. Often artistic realities can be labelled as fictitious. This is due to the majority of society being so consumed by commercial reality that they no longer can differentiate from commercial actually being fake, and artistic as being real. Commercial realities enhance the breeding of money. Commercial values manipulate the very anatomy of a natural, mundane reality. Commercially precious films of ‘reality’ have become the organ grinder’s monkeys of money. They are made to increase the generative value and staying in power of money, the power of money to breed money, to fertilize itself. They are not made to empower people and provide certain value. Artistic reality however, leaves no stone unturned. Realism sees no value in money, and it sees no reciprocal (mutual? Would this be better? ) material possession that could be exchanged for money. Artistic realities merely capture that which is tangible and accurate. Society may attempt to defend themselves by escaping this as it may be deeply depressing. It is the confusion of distinguishing between commercial and artistic realities that ultimately reduces both to nothing but fictitious mumbo jumbo that controls our lives. The difference between the two is huge, however difficult for ‘commoners’, or those not involved in the film industry, to interpret. Whether an individual comprises their lives of commercial or realistic values, these values can be labelled as fabricated or factual. The film industry’s repackaging and misrepresenting the truth to suit themselves is profitable. This profitability is their ultimate ruling guideline. If a film does not provide profits, the film was a total failure, regardless of its realism. Artistic realities are open to interpretation and provide a bit of freedom for people to choose the outcomes of scenarios. Painters, writers, film makers and news reporters are some of the main people involved in the way reality is interpreted because they are in the spotlight. Every one watches them, reads their papers or interperates their work. It is important for people to recognise that regardless of the message that is trying to be brought across, reality is subjective, and hence, it may appear fictitious to anyone apart from their maker. Commercial or artistic.

Understanding The True Meaning Of Heritage

Understanding The True Meaning Of Heritage Alice Walker illustrates the significance of heritage in material objects by contrasting the family members in the story Everyday Use. Walker uses Mamma and Maggie, the youngest of the two daughters, as an example that heritage travels from one generation to another through experience and learning. However, Dee, the oldest daughter, possesses a misconception of heritage as material. During Dees visit with Maggie and Mamma, the contrast of the characters becomes a conflict because Dee misplaces the significance of heritage in her hope for displaying her racial heritage. Dee doesnt understand the true meaning of her heritage, unlike her sister and mother who do understand the true story behind the quilt and churn top. In Everyday Use Walker embodies the different sides of culture and heritage in the characters of Dee, Maggie and Mamma through symbolism in the quilt and churn, characterization of Mamma and Dee, and the impact of setting and education. Dee, Maggie, and Mamma each have a different outlook on their African heritage and culture. Unlike Mama who is rough and man-like, and Maggie who is shy and scared, Dee is confident, and beautiful: first glimpse of leg out of the car tells me it is Dee. Her feet were always neat-looking, as if God had shaped them Dee next. A dress down to the ground, in this hot weather. A dress so loud it hurts my eyes. There are yellows and oranges enough to throw back the light of the sun. Earrings gold, too, and hanging down to her shoulders (Walker 111). Maggie has lived in Dees shadow her whole life. Mamma describes Maggie as walking with her chin on chest, eyes on ground, feet in shuffle, ever since the fire (Walker 109). Even though the fire has had a major impact on Maggies body and personality, she still lives a satisfying and practical life, sharing the daily chores with Mama. In the near future she will marry John Thomas, a local man who seems to be a realistic choice (Walker 110). Mama i s more into the rough work, such as kill and clean a hog as mercilessly as a man, with her rough, man-working hands (Walker 110). Mamma symbolizes a simple satisfying way of life where items of culture and heritage are valued for both their usefulness as well as their personal significance. Mamma dreams a dream that her daughter, Dee, will arrive home and embrace her with tears in her eyes, and show affection for her. But when she comes home, Dee is seen as a stranger. She greets them saying Wasuzo-Teano! When Mamma refers to Dee by her name, Dee replies with No, Mama. Not Dee, Wangero Leewanika Kemanjo! Mamma asks, What happened to Dee? Dee replies with, Shes dead. I couldnt bear it any longer, being named after the people who oppress me (Walker 111). Dees proclamation of her new name is a turning point in the story in which pushes Mammas limits (Farrell 179-86). In this part of the story Dee is rejecting her family history. Dee doesnt understand that there is actually a story of how she got her name. Mamma is quick to point out that Dee is named after her aunt, who was named after her grandmother. Even though Dee may not be an African name it is based on custom, tradition, ancestors and the heritage of the Johnson family. Mamma also doesnt show her true feelings of Dees arrival. She replaces her own fears onto Maggie when she anticipates that Maggie will be awed by Dees company. However, Maggies behavioreven her limited use of languageconveys disgust with her sister rather than envy and awe (Tuten 125-28). Mamma expects Maggie will be nervous until after her sister goes: she will stand hopelessly in corners homely and ashamed of the burn scars down her arms and legs, eyeing her sister with a mixture of envy and awe. She thinks her sister has held life always in the palm of one hand, that no is a word the world never learned to say to her (Tu ten 125-28). Dee can be described as selfish and unappreciative because she obviously forgets where she came from. In a sense she forgets who she really is and the kind of household she grew up in. Mammas life growing up was different from the life Maggie and Dee grew up in. Mamma mentions that after second grade, the school was closed down, and because of this she is not educated and cannot read (Walker 110). Critics see Dees education and her insistence on reading to Mama and Maggie as further evidence of her separation from and lack of understanding for her family identity and heritage (Farrell 179-86). Tuten, for instance, argues that, in this story, Walker stresses not only the importance of language but also the destructive effects of its misuse. à ¢Ã¢â€š ¬Ã‚ ¦ Rather than providing a medium for newfound awareness and for community à ¢Ã¢â€š ¬Ã‚ ¦ verbal skill equips Dee to oppress and manipulate others and to isolate herself (Farrell 179-86). Similarly, Donna Winchell writes that Dee tries to force on Maggie and her mother knowledge they probably do not need. She continues, Mrs. Johnson can take an objective look at whom and what she is and find not disillusionment but an easy satisfaction. Simple pleasures-a dip of snuff, a cooling breeze across a clean swept yard, church songs, the soothing movements of milk cows-are enough (Farrell 179-86). Although they were sisters, Dee and Maggie were two very different individuals with different aspects on certain objects such as the quilts and churn top. Maggie and Dee are very different from each other. Maggie is more of a passive individual who is unconfident and ashamed because of the burn scars that are located up and down her arms and legs, but Maggie understands the history behind simple objects, like the quilt, and the importance that it holds, unlike Dee. Dee takes the hand-crafted churn top, which she will apply as a centerpiece for the alcove table (Walker 112-113). Dee only wants these things to show off her African heritage, but Mamma and Maggie actually need these things to survive. Dee doesnt realize the true value of it. Her mother and sister use the churn top everyday by making butter. Dee is only concerned about fashion and the beauty of objects. Dee relates the items with her heritage now, but thought nothing of her heritage in her youth as she was growing up. Dees chase of her heritage is external, wishing to have these different items in order to display them in her home and using them to show off to her friends. Dee wants to keep the items as souvenirs and display them in her home. She wants the items because she understands each to have value, but Dee doesnt understand the deeper meaning behind the quilt or churn top. For example, instead of being used for warmth, she uses the quilt as a symbol of art or fashion to display on her wall. Dee and Mamma have different point of views on the quilts, and this makes their relationship complicated. Dees interpretation of the quilt conflicts with Mammas understanding of the quilts. There are all pieces of dresses Grandma used to wear. She did all this stitching by hand. Imagine! (Walker 113). This line represents that Dee considers the quilt worthless because the quilt is hand-stitched, not machined. Dee plans to show the quilts or Hang them, (Walker 113) unlike Maggie, who will actually put them to everyday use (Walker 113). Mama knows that there is a connection of heritage in Maggie, and she knows that It was Grandma Dee and Big Dee who taught Maggie how to quilt (Walker 113). Mama expresses herself in the climactic scene of the story not through words but through deeds: she hugs Maggie to her, drags her in the room where Dee sits holding the quilts, snatches the quilts from Dee, and dumps them into Maggies lap (Tuten 125-28). Its because Maggie has such a great connection with her heritage that Mama takes the quilts from Dee who held the quilts securely in her arms, stroking them clutching them closely to her bosom (Walker 113) and then hands them to Maggie. Only by reaction does she finally speak and tell Dee to take one or two of the others. Instead of using words, Mamas actions silence the daughter who has used language to control others and separate herself from the community: Mama tells us that Dee turns and leaves the room without a word (Tuten 125-28). Dees past is another reason of why she doesnt understand the importance of her heritage. Mamma remembers Dees childhood and her appreciation of nice things. Dee was not the least upset when their home burned to the ground while she was just a girl, Why dont you do a dance around the ashes? Id wanted to ask her. She had hated the house that much (Walker 110). Dee is misinterpreting her heritage as material goods, as opposed to her ancestors customs and way of life. It could be because she left her hometown to get an education and become a more sophisticated and independent young woman. Dee believes heritage to be as concrete as a quilt on the wall or an old-time butter churn in the alcove. Dee has an understanding that the items are hand made by her ancestors, but remains unaware of the knowledge and history behind them. Mamma knows the traditions behind the quilts and it puts their ancestors memories to everyday use. Unlike Dee, Maggie understands the true meaning of her African heritage, and she believes to put all items to good use. On the other hand, Dee enjoys flaunt ing the beauty of objects instead of using them for their specific use. Through the story Everyday Use Walker presents that heritage is a practiced tradition. People can learn about their heritage and culture from one generation to the next. It is not suddenly picked up. A person who possesses real heritage and culture make use of it every day of their life.

Global Social Change Manifesto Essay -- Society

Change, without a doubt, is ongoing constantly on a Global scale throughout Society. The great need for and the urgency of coming to understand this phenomenon is becoming increasingly obvious. Religion and philosophy have, since the dawn of civilization, sought to direct the Change in a way that would be beneficial to mankind as a whole. They have failed to make any significant change in the way Society is progressing. The way Society is going now is controlled by a ‘few’ who have control of vast resources for directing and manipulating the masses. And they have violent oppression of those who will not submit to their structured system of control as a back up resource. Revolution is not the answer. Revolution is a building block of the way Society is now. The power of control simply shifts hands and continues on a slightly altered path. ‘Power to the people’ is a common thread that runs through revolutionary manifestos, and is lost as soon as the current oppressors are vanquished and the new ‘few’ assume power. The great sedatives of the masses, religion and philosophy, teach that the way to change the way of Society is to change yourself. Be what you think is good and don’t rock the boat. They are right about rocking the boat, it isn’t the way to do any good. Self improvement good. Self improvement fine. It’s not going to change the world. No mater how much you shine. The methods of self-improvement that dogmas advocate as the only way to effect changes in the big picture are proven to be ineffective. They have been practiced for thousands of years and for every one that does improve themselves there is another who will equally digress to take advantage of them. There is a solution. If we look at Society as an entity ... ...e this key common knowledge throughout Society to attain critical mass for Change. We have to cross the barriers of languages and cultures. We can do that with a universal symbol to represent the idea we want to convey. So we need to have a symbol, a word will work, that must remain the same in all languages while the simple meaning, â€Å"acknowledge the Feeling† will be translated in to all different languages. Then all we have to do is, â€Å"Teach the world a word†. Since English is the international language of business and we have the business of changing the â€Å"direction† of Society at hand, we can use English to construct our universal word/symbol. At the Bottom Line in our decision making process we want the outcome to Turn Right. BLTR makes the acronym BLitTeR. BLitTeR –â€Å"acknowledge the Feeling† â€Å"Teach the world a word†, to change the â€Å"direction† of Society.

Pharmacia & Upjohn Case Study

Kayem Foods, Inc. Case Study Kayem Foods, Inc Buzz Marketing Al Fresco Chicken Sausage STRATEGIC ISSUES AND PROBLEMS Matt Monkiewicz is the director of marketing for Kayem Foods, Inc.. Mr. Monkiewicz was put under pressure to decide whether or not to us a buzz marketing plan for their Al Fresco chicken sausage brand, which would be implemented as part of their advertising campaign for 2006. The Al Fresco chicken sausage brand was able to capture a large portion of their target market, making them the number-one brand in its target market.The dilemma that Monkiewicz faces is whether or not the increase in sales were due to the buzz marketing campaign they implemented the previous year or if other advertising and promotional campaigns were the sole reason for the increase in sales. In order to make a decision, Monkiewicz must analyze all parts of the advertising and promotional campaigns that they have previously used and decide which of these campaigns actually contributed to the sale s increase and which campaigns didn’t. KAYEM FOODS, INC. Kayem Foods, Inc. as been around for almost a 100 years and is located in Chelsea, Massachusetts. The company has historically made its fortune from selling fresh delicatessen meats, hot dogs, and sausage. Annual sales, from the fiscal year ending February 28, 2004, were approximately $140 million. The majority of their sales came from meat products that were sold under several brand names, with the majority of the meat products being that of hot dogs. They have several brand names for which their products are sold and the most well-known brand is Kayem.There has been a continually rising market for sausage. Breakfast sausage has increased by 2 percent and dinner sausage has increased by 4 percent in 2003. This is why Kayem Foods, Inc. is desperately working to find a way to capture this rapidly growing market. Kayem Foods director of marketing, Matt Monkiewicz, feels that in order to adequately capture a significant po rtion of the market they must be willing to think outside the box and possibly implement non-traditional styles of advertising. Buzz marketing does exactly what Mr.Mankiewicz is looking for in his advertising campaign, which that they have used in the previous year and it has made them the number one-selling brand of chicken sausage, however, not all of the sales force at Kayem believes this increase in sales were due to Buzz marketing. Although Kayem has been able to substantially increase the sales of Al Fresco, they still have a lot of concerns pertaining to their profit margins. In the recent years supermarkets have been able to gain industry power, when it comes to dealing with manufacturers that supply them with products.The supermarkets now demand larger discounts and coupons for their customers. There is also a force keeping prices down due to the tense competition within the industry. In the past two years Kayem’s private label activity has been operating at break-ev en and co-packs have been operating below break-even. Obviously Kayem is in business to make money and not operate at break-even. They must use an aggressive advertising technique to get their profit margin back up. INSIGHTS TO BUZZ MARKETING You can sum up the definition of Buzz marketing in just 3 words,† word of mouth. Many companies have found this advertising approach to be very profitable and appealing to their bottom line. In today’s market, especially due to the rise of social networking, many companies depend on their current customers to help spread the word of their products. Buzz marketing helps companies build brand loyalty and awareness by building a personal relationship with their consumers. Many times consumers can be more easily persuaded towards purchasing a product when it is recommended from someone they know or trust and Buzz marketing does exactly that.Kayem Foods, Inc. previously used a company called Bzz Agent to implement their Buzz marketing c ampaign. Bzz Agent currently had 60,000 agents and these agents volunteered to try the products and then would use word of mouth techniques to get these products in the hands of their friends, acquaintances, and possibly strangers. Most of the Buzz agents actually enjoyed testing new products and then talking about them to their friends, they felt some type of satisfaction for being one of the â€Å"firsts† to discover the product.Bzz Agent also found that most of their agents advertised their products in all of the social networking settings, which also helps spread the word of the products. In recent years, marketing managers have found that product endorsements were more credible when it came from a friend or acquaintance. PLAN OF ACTION Mr. Monkiewicz must decide on which advertising campaign Al Fresco will use for next year. He must decide if they will usual traditional advertising like: television, radio, magazines, and billboards.Another option for his campaign could b e Buzz marketing, which if he decided to use he must develop a better way to track the increase in sales that come from Buzz marketing. He may also decide to implement more than one style of advertising and possibly combine the different approaches together, however, Monkiewicz has only been granted a marketing budget of $185,000 so he must be fully aware of his choices. Some of his choices may also not be feasible because of their high cost. Since Monkiewicz was only allowed $185,000 for advertising campaign, he will not be able to choose the more expensive advertising options like television.What he felt appropriate options for his advertising campaign were Buzz marketing, magazines, and price-off coupons. Based off of the chart above, Better Homes and Gardens magazine will also not be an option. He is left with Buzz marketing, trade marketing, food and wine magazine, cooking light magazine, and price-off coupons. RECOMMENDED AL FRESCO MARKETING STRATEGY The efficiency of buzz mar keting is undeniable, penetrating social networks and building personal relationships with consumers. With that being said, Matt Monkiewicz should choose to implement the Buzz marketing strategy for their advertising campaign.It is also a cheap option that has multiple benefits. In order to track the success of their Buzz marketing campaign he will just simply ask his Bzz agents to have the people they reach out to, for their product, fill out an online survey. This survey will ask questions like: will they continue to buy Al Fresco products, were they satisfied and if not, why? , and also if they were able to find their products at their local super market. Mr. Monkiewicz should combine his Buzz campaign with Trade marketing, with the combination of these two approaches he will surely get the word out there and it will help to build brand awareness.He can also use the remaining, [$185,000 – ($75,000+$80,000) = $30,000], $30,000 for price-off coupons, which will further help to expand their portion of the target market. TARGET MARKET Al Fresco should keep the same target market as before. Their target market should be women that range in age from 25 to 45 years old. This is the best suitable target market for their product, considering that this is the most health conscious market out there. What Al Fresco should do, however, is use their advertising efforts to capture a larger portion of this market. MARKETING MIXProduct Strategy – Al Fresco should keep their product of chicken sausage and their current flavors. Price Strategy – One thing that Al Fresco must do is not discount their products as much. We know that the sales force for Al Fresco thought the primary reason for becoming the number one selling product of chicken sausages was because of constant discounts they were giving away to the supermarkets. If Al Fresco can cut down on their discounts and they can continue to capture the majority of the market then they will be able to se e how effective their Buzz marketing campaign was.Distribution Strategy – The current distribution strategy implemented by Al Fresco has proven to be successful so they should continue to use the same strategy, â€Å"If it’s not broken, don’t fix it. † Advertising and Promotion Strategy – Al Fresco will use the combination of trade marketing, price-off coupons, and Buzz marketing for their advertising campaign. If they can effectively implement these low cost advertising approaches then they should be able to gain back some of their profit margin that they have been so concerned about in the past couple years.

The Way to Modernism essays

The Way to Modernism essays The Victorian Era was a period of morality, modesty and propriety. These qualities were reflected in the art, music and literature of this time. Many of these great artists, writers and musicians longed for change and began experimenting with new styles and techniques in their works. Their experiments led to a rejection of tradition and became the movement toward modernism. Georges Seurat, a post-impressionist, Henrik Ibsen, a writer and Igor Stravinsky, a musician all contributed their works to the movement toward the modern era. Georges Seurat was a post-impressionist in the 19th century. He used tiny dots of paint in order to create his works. His piece, A Sunday on La Grande Jatte is a perfect example of this technique. The public was quick to reject Seurats unique concept of pointillism. The doll-like figures used in his paintings were considered to be unrealistic and different from the traditional paintings they were use to seeing. The public was not open to change and the abandoning of tradition was shocking. Today, many of the geometrically shaped figures seen in his works have been created using the same concept in computer animation films. With this being said, it is evident that Georges Seurat has played a major role in the development of the modern era and computer science. Henrik Ibsen was the most famous play writer in his day. His play A Dolls House caused the most controversy and was banned from the stage. This play told a story about a woman who realizes the small part she had been playing in her husbands life. She states, Ever since the fist day we met, we have never exchanged so much as one serious word about serious things, referring to the fact that her husband never speaks to her about important situations. In the end she walks out the door and leaves her husband in a confused state of mind. The thought of a woman leaving her husband and being on her ow...